Atlanta United FC has named Mauricio Culebro as President of Soccer, AMB Sports and Entertainment. Culebro will oversee all aspects of the club and NWSL Atlanta 2028. With over 22 years of leadership experience across elite club and federation environments, Culebro is a seasoned sports industry executive. He has risen from an intern to becoming president of two major professional football clubs and Chief Operating Officer of the Mexican Football Federation. Most recently, Culebro served as president of Tigres UANL, overseeing sporting and business operations across the club's men's and women's programs for the past five years. During his tenure, Tigres UANL won LIGA MX, Campeón de Campeones, and Campeones Cup titles and four LIGA MX Femenil titles and three Campeón de Campeones Femenil titles. Culebro will report directly to AMBSE CEO Rich McKay and will be charged with elevating Atlanta United, leading every aspect of the launch of NWSL Atlanta 2028, and serving as the organization's primary liaison for its ongoing partnership with the U.S. Soccer Federation. Atlanta United Chief Soccer Officer and Sporting Director Chris Henderson, Senior Vice President of Strategy Dimitrios Efstathiou, and Senior Vice President, Chief Business Officer Sarah Kate Noftsinger will remain in their roles and will report directly to Culebro.